Gobox Mobile Storage was conceived to address the limitations of conventional self-storage, aiming to offer a unique solution by bringing storage directly to the customer. In the development of the initial gobox, three critical principles were identified: first, it required robust construction to withstand the challenging outdoor conditions prevalent in Australia; second, it needed to prioritize security to ensure the protection of stored contents; and third, it had to deliver a heightened level of convenience not typically found in traditional self-storage solutions.

In summary, Gobox Mobile Storage emerged with the explicit goal of providing an alternative to traditional self-storage by introducing a mobile storage solution. The creation of the first gobox focused on three core principles: durability to withstand harsh outdoor conditions, security to protect stored items, and enhanced convenience compared to standard self-storage options.