In the early 1990s, Peter Borain, while employed in the removals sector in Melbourne, identified a significant issue within moving companies. He observed that despite the movers putting in strenuous effort, they were often subjected to unfair treatment. Recognizing this disparity, Borain sought to address the systemic problem within the industry.

Motivated by a commitment to rectify the inequities faced by movers, Borain envisioned a transformative solution. His ambition was to establish a moving company that not only prioritized efficient relocation services but also upheld fair treatment and appreciation for the hardworking individuals powering the industry. This vision laid the foundation for a company that not only excelled in the logistics of moving but also prioritized the well-being and equitable treatment of its workforce.