In 1979, Storage on Wheels was born from the entrepreneurial vision of Larry Holland, who pivoted from running a modest moving company to introducing a novel concept. Initially operating a small-scale moving business, Larry conceived the idea of offering customers their own trailers for personal use. These trailers served as convenient on-site storage solutions, allowing clients ample time to pack and organize their possessions at their own pace.

Once loaded, customers were presented with flexible options: they could either transport the trailer to their new location or choose to rent it for an extended duration until their relocation plans materialized. This innovative approach provided individuals with greater control over their moving process, offering convenience and versatility until they were prepared to transition into their new residences.